To stand out, it’s up to us as venue operators to be offering an experience to our clients that simply can’t be rivalled elsewhere. In reality, the venues and suppliers winning repeat bookings from event organisers are the ones who can predict and respond to requirements before the organiser even realises they are requirements and […]
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When a business asks the question, “How can I make more money, especially in this economic time?” You’ll be surprised ...
Personal pricing allows a retailer to adjust the price to maximise profit from individual customers. Not so many years ago ...
What is behind a business accreditation? You will see many businesses having passed or earned accreditations from stars to points, ...
I believe that every business has the potential to succeed, but we know identifying performance and change from the inside can be difficult. In any retail business it is hard to grasp how customers view the service they receive from your staff and how they perceive the sales environment. A dissatisfied customer may not make […]
With the Sporting industry in recovery, building customer loyalty has never been so important. With money still tight, building customer loyalty is the only proven way to compete with rivals without having to forfeit revenue. Loyalty to a business or brand results in customers willing to put up with a less-attractive location or a higher […]
By understanding how customers / shoppers think and respond to the store environment can and will assist to develop sales and strengthen the brands you sell. Shopping missions. Knowing your customers / shoppers key mission is important. Unlike segmentation which identifies different kinds of customers / shoppers missions are all about individual motivations and actions. […]
By understanding how customers / shoppers think and respond to the store environment can and will assist to develop sales and strengthen the brands you sell. Predicting customer / shopper behaviour is complex. However, there are some factors that affect the likelihood of people turning into a shop and the way they move around the […]
Do you believe in the power of Branding? If you don’t then maybe you should think again. In these uncertain economic times customers are known and proven to gravitate towards certainty, thus the brands that represent certainty. In recent reports it shows the branded restaurant market is expected to grow to £13.6b by 2015- this […]
Know your business culture, your offer and differential. Get back to basics and take a fresh look at what your business stand for, undertake research into how this stacks up against your competition. Are you sure how your business fits in with the customer needs, what are the expectations of your customers? What are the […]
Do you know what your ideal customer wants from you? Do you really know or just think you have the answer? The only way you can know for sure is to ask and listen. Ask without leading and listen without interrupting. When you know how to find customer pain points you are at a turning […]
In this blog we will have a brief look at F1 and its impact on the country, venue and surrounding businesses. To most, sport is what happens at a weekend and other than F1 has no real relevence to business, nothing could be further from the truth and its something we have spoken, blogged and […]
I am much the same as any one-else I like to look up places to go and visit, and as such im organising a game of golf for business friends, so as you would expect a little due-diligence. Golf we all know is for fun and pleasure, a day with friends walking around the countryside, […]
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